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Charles Jordan Group Brings New Perspective to Valdosta Businesses
by Chamber News on November 4th, 2014

The Valdosta-Lowndes Chamber strives to provide opportunities for growth and development to local businesses. Recently the Chamber partnered with the Benefit Advisors of Georgia and Paragon Benefits, Inc. to bring the Charles Jordan Group, a global marketing organization, to the Valdosta business community. Charlie Jordan is internationally renowned for his ability to penetrate new markets and increase bottom lines across various industries. During his “Start Marketing Differently” seminar, he shared his unique and out-of-the-box outlook on strategic marketing.

The Charles Jordan Group provides strategic marketing consulting to a variety of organizations worldwide. Satisfied clients include organizations like Orvis, The Georgia Bankers Association, the Madrid, Spain Chamber of Commerce, and Optimist International. The firm seeks to deliver successful national and global marketing strategies to its customers with the purpose of increasing top line revenue. Jordan discussed how businesses need to focus less on marketing products and services and more on basic customer needs.

Varian Brown, Director of Economic Development for the Chamber, believes the seminar successfully introduced new ideas for the businesses of Valdosta. “The Charles Jordan Group did an outstanding job helping our local businesses begin to not only start marketing differently, but start marketing strategically,” said Brown. “Mr. Jordan recommended that decisions makers look closely at their leadership, the benefits of their products and services to the end-use and remain focused on the future of the organization. It was a great privilege for our local businesses to learn from a marketing expert who has helped implement strategic marketing plans in the United States and abroad.”

If you missed Charlie Jordan and would like more information about upcoming Chamber events, please contact Miranda Moore at (229) 247 – 8100 ext. 231 or visit

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