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Taylor Insurance Services
by Chamber News on April 19th, 2013

Roy and Irma Taylor founded Taylor Insurance Services in 1968 in Tifton, Georgia. Their vision was to assist local businesses in their recruitment and retention efforts by offering high-quality insured products to their employees, funded by payroll deduction and serviced by professional agents. Roy Taylor has been described by Ash Verlander, the former CEO of American Heritage Life Insurance Company, as “the grandfather of the payroll deduction” industry.
In 1976, the company relocated to Valdosta to take advantage of the growth occurring in the area. The company employed only two agents, sold only one product and had only two clients. However, the business was managed profitably and began to grow.
After the relocation to Valdosta, the firm entered into its first phase of sustained growth. The firm was at the forefront of new product design and deployment into the payroll marketplace, earning the distinction of developing and introducing several products, which have become commonplace today.
With new clients and new products came new agents. Taylor Insurance Services expanded, leading to new divisions in Jacksonville, Florida and Atlanta, Georgia. Taylor Insurance Services’ total headcount expanded to 20 as they added sales and support staff to accommodate a growing list of clients, including 200 companies and more than 30,000 individual clients.
During this time the Taylor family became involved in community issues and politics, which led to funding and managing several initiatives designed to address the rapid growth and development of Valdosta and Lowndes County. The redevelopment of Downtown Valdosta was of particular interest.
The second generation of Taylors to lead the firm marked Taylor Insurance Services next phase of existence, as the founding generation handed the reins to Eddie Taylor in 1992. A dynamic and engaging leader, his vision revamped the way client accounts were acquired and serviced. He had the unenviable task of making some difficult decisions necessary to put the firm on sound financial footing, as he withdrew from unprofitable lines of business and client relationships. During this time, the firm grew greatly in the same business segment, boasting a client list of over 400 employers and 40,000 clients.
In 2005, the current ownership took control of the firm when Eddie Taylor passed away unexpectedly. Since then Trey and Trent Taylor have guided the firm to take advantage of the economic climate and the opportunities that technology and advanced partnerships provide.
In 2006 the brothers recognized a pronounced need in the community for a professional, client-focused financial planning firm. Metis Planning was founded that year to provide personal CFO services for select clients. In 2010 the Taylor brothers recognized that the state of the Property and Casualty marketplace in Valdosta had become overly dominated with single-line carriers with captive agent field forces. To remedy this problem and take advantage of the opportunity to provide better quality products, greater choice and better value, Taylor Insurance purchased an interest in Brightway Insurance, an INC 500 company focused on the P&C marketplace, opening its first Georgia location.
Today Taylor Insurance Services and its associated firms zealously represent the insurance and financial needs of over 1,100 businesses with more than 80,000 individual clients across 11 states. Taylor Insurance Services is proud to claim 1 in 8 residents of Lowndes County, and 1 in 4 families are owners of Taylor Insurance products.
As Taylor Insurance Services continues to grow, they see many opportunities for growth, innovation and investment in the future. The community has a significant need for efficient and growth-oriented investment in the private sector. Taylor Insurance Services exists to provide opportunities for achievement for each of its associates. Taylor Insurance Services manages their organization to provide each person with the opportunity to draw upon their true talents and creative passions in pursuit of excellence in their chosen field of endeavor.

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